Founding doors are open · 50% off for life· only 43 of 50 spots left· closes in

For non-technical people who want to build

Stop thinking about it. Build it.

Turn the app, website or AI tool in your head into something real, with a room full of people building alongside you.

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Join Build ClubOnly 43 of 50 founding spots left · cancel anytime · founding price locked in for life

Who it's for

For people with ideas, not engineering degrees.

If any of these sound like you, you will fit right in.

Business owners

Build the website and tools you keep paying agencies to make for you.

Coaches & consultants

A professional online home and simple client tools, without the dev bill.

Creators & solopreneurs

You've got an audience and an idea for a product, tool or lead magnet.

Non-technical founders

You can picture the app in your head. You just don't write the code.

Small teams & agencies

Deliver more for clients with AI, and ship it a lot faster.

Curious beginners

Not technical, not planning to be. You just want to make something real.

AI has made building possible for everyone. It hasn’t made building alone easy.

The Build Club difference

You don’t need another AI course.

You need a technical person in your corner, and a room of people building the same things you are. That is exactly what this is. I am in the room with you, and so are 50 others doing what you are doing.

Idea
Build
Get stuck
Ask
Unstuck
Publish

On your own

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Stuck at 70%. Two hours asking AI the same question. Another tutorial watched. Still stuck.

In the room

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YouMatt
+50 building alongside

This is the bridge. Right where you would have got stuck, the room carries you across: ask, get a straight answer, get unstuck, and publish.

What could you build?

Bring the idea that’s been sitting in your Notes app.

Build Club isn’t about toy demos. Build something useful for your business, your clients or your next idea.

Your business website

A proper online home that brings in enquiries.

A client portal

A private space for the people you work with.

A lead-gen scorecard

Capture leads with an interactive quiz or score.

An internal dashboard

See the numbers that matter in one place.

A calculator or tool

A handy tool your audience actually uses.

A tiny SaaS product

A small paid product you can launch fast.

An AI workflow

Automate the repetitive parts of your day.

That idea you keep talking about

Yes, that one. Let's finally build it.

See inside the club

Your whole build, in one place.

No scattered tabs, no lost threads. The community, the sessions and the replays all live behind one login.

Build Club HQ

Ask the basic question at 10pm and wake up to helpful answers from people who get it. Share a win, post a question, or bring a blocker. Every idea stays in the room.

  • Post a discussion, question or win
  • Replies that actually move you forward
  • A friendly feed, not a firehose

Recordings library

Watch the bit you need, not a 40-hour course. Webinar replays, Festival of AI sessions and short modules, on demand, whenever you get stuck.

  • Build your app or website in 30 minutes
  • Festival of AI 2025 replays
  • Short modules you can watch on a break

Weekly Vibe Check

Every week we get on a call together. Share what you are building, celebrate a win, ask for ideas, or bring a blocker to the room.

  • A friendly weekly check-in
  • Celebrate wins and swap ideas
  • Bring a blocker, leave with a next step

Guest expert sessions

Learn directly from people who have already done the thing you are trying to do. Live sessions with room to ask your own questions.

  • Live sessions with real experts
  • Ask your own questions
  • Recorded, so you never miss one

People like you

“I can now see how simple it actually is.”

Matthew is an exceptional trainer. He shows you what's possible, then gets you building it yourself. Our members were amazed at what they achieved with him, and rated him five out of five. I'd recommend him to any team.
LHLysa HoldstockFounder, Cabal
Great session Matt, thank you. Really loved the learning by doing approach, the opportunity to ask questions, how the content was pitched and that there was a clear outcome. I also liked your transparency about there being an offer.
LPLeisa Pickles
Great share, great session, sorry I can't make Friday! x
SPSapna Pieroux
Very useful and easy to follow. Matt ran an entertaining and informative session.
PLPeter Lowe
Matt Hughes

Who’s behind Build Club?

I’m Matt.

I built my first computer at eight, and my first website at fourteen. Since then I’ve spent 25 years in IT in just about every role there is: consulting, contracting, training and building as a developer.

Then came 13 years in video. I held the King of Video title for eight of them, and my company filmed over 1,500 commercial videos along the way.

The rise of AI changed everything. For the first time I can bring all of it together, the content side and the technical side, and deliver it in a way that actually lands. My superpower has always been training, and now I get to point it at helping you build.

I run the sessions personally. You build alongside me in the room. You’re not sold by one person and handed to another.

Matt has trained teams at

NHS
BBC
Tesco
adidas
Royal Bank of Scotland
Emerson
Natural Resources Wales

Microsoft Certified Trainer · King of Video · Founder of TubeFest & the Festival of AI

Included with your membership

Skip WordPress. Get a head start on every build.

Members get our Website Prompt Builder - answer a few simple questions and it writes you a detailed, best-practice brief for Lovable, Claude Code or Codex. Your AI builds the right thing the first time, instead of you burning credits on guesswork.

  • Replace WordPress and clunky page builders
  • No monthly membership-platform fees to run your site
  • Save your AI credits - start with a pro-level prompt, not a vague one
  • SEO, an admin/CMS, leads and accessibility baked in automatically
Members only
# Website Build Prompt - Your Business

## Overview
A modern, responsive site with a clear enquiry CTA.

## Pages
Home · About · Services · Contact · FAQ

## Homepage
Hero → Problem → Services → Proof → CTA

## Built in for you
SEO · Admin & CMS · Leads · Accessibility
LovableClaude CodeCodexUniversal

Membership

One membership, everything included. Pay monthly, or save with annual. Founding members lock in 50% off for life.

Monthly

50% off for life

£97 £48.50 / month

Billed monthly.

  • Live builds and guest experts
  • The full recordings library
  • Build Club HQ community
  • Weekly hackathons and Vibe Check
  • Cancel anytime
Choose monthly

Annual

Save 17%50% off for life

£970 £485 / year

Billed yearly, about £40.42 / month.

  • Live builds and guest experts
  • The full recordings library
  • Build Club HQ community
  • Weekly hackathons and Vibe Check
  • Cancel anytime

Annual bonuses

  • Branded Build Club T-shirt: £30
  • Festival of AI 2025 replays: worth £197
  • 30-minute strategy call with Matt: £125 · use any time within 12 months
Choose annual

43 of 50 founding seats left. The 50% rate is locked in for as long as you stay a member.

Questions you might have

“But I’m not technical…”

I’m not technical.

Perfect. Build Club is specifically for people who don’t consider themselves developers and aren’t planning to become one.

I haven’t got an app idea yet.

Come anyway. Seeing what other members build tends to make opportunities in your own business very obvious, very quickly.

What tools do you use?

Claude, Lovable, Codex and whatever comes next. Build Club isn’t built around worshipping one tool. It’s built around getting things made.

What if I get completely stuck?

That’s the point. Bring the blocker to the room or community and get help working out the next move.

Do I have to attend everything?

No. Join the sessions that are useful, use the recordings when you need them and dip into HQ when you need help.

Can I cancel?

Yes. Monthly membership can be cancelled at any time. Your founding rate stays locked while you remain a member.

Your next build starts here

The next thing you build does not have to be built alone.

You’ve already got the ideas. AI has removed most of the technical barriers. Build Club gives you the final piece: a room full of people helping you actually get it built.

Join Build Club for £48.50/mo

50% founding discount · cancel anytime · doors close 1 Sept 2026